Maciej has 20 years of experience within Digital Analytics and Data Science. He joined Xaxis EMEA 5 years ago, currently leading the Data Science & Technology Team in London. His team supports largest global clients building custom algorithms for campaign and budget optimization. At Xaxis Maciej contributed to many projects awarded best use of data and machine learning in programmatic advertising by the industry.
Have you ever wondered what AI can actually DO to improve the ROI of your advertising campaigns? Come see for yourself, as we showcase how machine learning and bespoke algorithms can deliver better media and business outcomes with a live, interactive audience demonstration. Walk away
with an understanding of how AI in marketing works, experience coding first hand, and see for yourself if you can trick our algorithms.
Thomas Wedell-Wedellsborg is the co-author of Innovation as Usual, a Harvard Business Review Press book on the art of driving innovation in regular organizations.
Thomas has worked with managers in nearly all parts of the globe, including China, India, Russia, Singapore, Britain, France and his native country, Denmark. His research has been featured in Harvard Business Review, The Sunday Times, The Telegraph, BBC Radio, Bloomberg Businessweek and the Financial Times. As a keynote speaker, he has addressed organizations such as Time Warner Group, Cisco, T-Mobile, Johnson & Johnson, UBS, Deloitte, and The United Nations.
Thomas holds an MA in Media Science from the University of Copenhagen and an MBA from IESE Business School. He has founded two startups and currently serves as an adviser to the venture development firm Prehype. In 2014, Britain’s HR Magazine included him on their list of „Top 20 International Thinkers“.
Prior to his business career, Thomas served for four years as an officer and infantry platoon commander with the Danish Royal Guards. He is currently working on a new project aimed at upgrading the world’s ability to solve problems.
Thomas is also the author of What’s Your Problem?: To Solve Your Toughest Problems, Change the Problems You Solve“ with the Harvard Business Press.
Michal Kosinski is an Associate Professor in Organizational Behavior at Stanford University Graduate School of Business. He studies humans in a digital environment using cutting-edge computational methods, AI and Big Data. Michal published over 70 papers in leading journals including Proceedings of the National Academy of Sciences, Machine Learning, Psychological Science, and Journal of Personality and Social Psychology, that have been cited over 8,000 times and earned him a 2015 Rising Star award from the Association of Psychological Science. His research inspired a cover of The Economist, a 2014 theatre play “Privacy,” multiple TED talks, a video game, and was discussed in thousands of books, press articles, podcasts, and documentaries. Also, he was the first to warn against the privacy risks later employed by Cambridge Analytica. Michal received his PhD in Psychology from the University of Cambridge (UK) in 2014. Prior to his current appointment, he was as a Postdoctoral Scholar at Stanford’s Computer Science Department and a researcher at Microsoft Research.
Karl-Heinz Land (56) is an insider of the digital transformation. For 35 years, he has experienced and designed his core theme – digitization – in leading positions at international companies such as Oracle, BusinessObjects (SAP) and Microstrategy at Führungspositionen, among others. With neuland, he launched a digital and strategy consultancy in 2014 which, according to the ranking of the magazine “brandeins”, is repeatedly among the best in Germany. As a serial entrepreneur and investor, he relies on innovative technologies such as the Blockchain and the Internet of Things. The World Economic Forum (WEF) and Time Magazine awarded Land with the Technology Pioneer Award back in 2006.
The visionary Karl-Heinz Land, who sees himself as a digital evangelist, inspires thousands of decision-makers from business, politics and society each year with keynotes and workshops and shapes their digital agenda. As co-author Land has published three groundbreaking management books
Digital Darwinism – The silent attack on your business model and your brand
Dematerialization – The redistribution of the world in times of digital Darwinism
Digital brand management – Digital branding in the age of digital Darwinism
With his new book “Erde 5.0 – Die Zukunft provozieren” (Earth 5.0 – provoking the future) announced for July 2018, Karl-Heinz Land addresses the general public and sets himself an ambitious task: how we can save the world through digitization.
MIT Scholar and Former White House Tech Adviser
MIT scholar, Presidential advisor, and leading technologist R. David Edelman is one of the nation’s foremost authorities on how new innovations are changing life and business around the globe. Dubbed the nation’s “Chief Cyber Diplomat,” his insights on issues like artificial intelligence (A.I.), cybersecurity, data ethics, and the geopolitics of technology have shaped national and international policy at the highest levels.
Dr. Edelman served in the Bush and Obama Administrations, rising to become the youngest-ever Director named to the U.S. National Security Council. As Special Assistant to the President, he led the White House economic team’s work on technology, media, and telecom policy. He currently teaches at MIT and leads its Project on Technology, the Economy, & National Security.
A sought-after counselor to CEOs and Boards on managing technological disruption, Dr. Edelman has a unique ability to clearly communicate these complex topics, making them both accessible and engaging. His insights and analysis have appeared in the New York Times, Wall Street Journal, Washington Post, WIRED, Forbes, Fortune, and on CNBC, MSNBC, and numerous international outlets.
At MIT, Dr. Edelman leads an interdisciplinary team of researchers, students, and policymakers to address the challenges created by technological disruption – from the international concern of cyberattacks to the economic and regulatory consequences of A.I. and autonomous vehicles. He holds joint appointments in the Computer Science & Artificial Intelligence Lab (CSAIL) and the Center for International Studies (CIS).
At the White House, Dr. Edelman led the development of and co-authored over a dozen legislative proposals, national strategies, Executive Orders, and Presidential policy reviews. As Director for Cybersecurity and International Cyber Policy at the National Security Council, he penned the government’s principal doctrine on cybersecurity and Internet issues within U.S. foreign policy. As chief architect of the President’s ConnectED initiative, Edelman managed the $10 billion effort that brought broadband to over 30 million American students in their classrooms. As Special Assistant to the President, he led White House engagement with top executives at over 100 companies in the technology, media, and telecom sectors and managed the Administration’s policy development on issues like net neutrality, consumer privacy, and patent reform.
Prior to his time at the White House, Edelman served at the State Department’s Office of Cyber Affairs, and as the United States’ lead negotiator on Internet issues at the United Nations, where he received the Department’s Superior Honor Award and twice received its Meritorious Honor Award. He was named one of Forbes’ “30 Under 30” leaders in Law & Policy.
He holds a B.A. from Yale University in History, and a Master’s and Doctorate in International Relations at Oxford University. His groundbreaking dissertation, “Cyberattacks in International Relations,” examined which forces might restrain state use of cyberattacks.