| TIME | What | WHO | |
|---|---|---|---|
| 9:00 - 9:15 | Why Decoding? | Opening statements by Rosa Lyon and CEOs of Mindshare, Mediacom and Wavemaker | |
| 9:15 - 10:00 | Keynote | Deirdre MCGLASHAN Global Chief Digital Officer, MediaCom |  |
| 10:00 - 10:45 | Swarm Intelligence | Dr. Louis ROSENBERG CEO & Chief Scientist of Unanimous AI |  |
| 10:45 - 11:30 | PAUSE | ||
| 11:30 - 12:15 | Risk Literacy | Prof. Dr. Gerd GIGERENZER Harding Center for Risk Literacy |  |
| 12:15 - 13:00 | Decoding Thoughts & Dreams | Dr. Moran CERF Northwestern University |  |
| 13:00 - 13:45 | AI and the Future of Work | Volker HIRSCH Investor in High-Tech |  |
| 13:45 - 14:00 | Closing | Closing remarks and summary by Rosa Lyon, the CEOs of Mindshare, Mediacom, Wavemaker and GroupM |