| TIME | WHAT | WHO | Speaker |
|---|---|---|---|
| 08:00 - 09:00 | Check-in / Breakfast | ||
| 09:00 - 09:15 | Why The Rising Force? | Opening statements by Rosa Lyon and CEOs of Mindshare, Mediacom and Wavemaker | |
| 09:15 - 10:10 | Trends and Ethics in the Age of Data and Artificial Intelligence. | DR. R. David EDELMAN Massachusetts Institute of Technology |  |
| 10:10 - 10:40 | BREAK | ||
| 10:40 - 11:20 | Earth 5.0. – Digitalization changes nothing, just everything. | Karl-Heinz LAND Author, Coach and Business Angel |  |
| 11:20 - 12:00 | The End of Privacy | Michal KOSINSKI Stanford University Graduate School of Business |  |
| 12:00 - 12:45 | BREAK | ||
| 12:45 - 13:30 | The AI Advantage: Live and in Person | Maciej MILEWSKI Xaxis EMEA |  |
| 13:30 - 14:10 | Driving Innovation: The Role of the Leader | Thomas WEDELL-WEDELLSBORG Author |  |
| 14:10 - 14:15 | Closing | Closing remarks and summary by Rosa Lyon, the CEOs of Mindshare, Mediacom, Wavemaker and GroupM |