| TIME | WHAT | Speaker |
|---|---|---|
| 8:00 - 9:00 | Check-in / Breakfast | |
| 9:00 - 9:15 | Why The Rising Force? Opening statements by Rosa Lyon and CEOs of Mindshare, Mediacom and Wavemaker | |
| 9:15 - 10:00 | DR. R. David EDELMAN Massachusetts Institute of Technology |  |
| 10:00 - 10:30 | PAUSE | |
| 10:30 - 11:15 | Karl-Heinz LAND Author, Coach and Business Angel |  |
| 11:15 - 12:00 | Michal KOSINSKI Stanford University Graduate School of Business |  |
| 12:15 - 13:15 | PAUSE | |
| 13:15 - 14:00 | Maciej MILEWSKI Xaxis EMEA |  |
| 14:15 - 15:00 | Thomas WEDELL-WEDELLSBORG Author |  |
| 15:00 - 15:15 | Closing remarks and summary by Rosa Lyon, the CEOs of Mindshare, Mediacom, Wavemaker and GroupM |